Conserving energy as well wildlife: We had another brilliant turn out with around delegates.
Setting Social Technology Goals and Objectives The main reason businesses need to pay attention to social media is simple: Research assembled by HubSpot indicates customers expect to see businesses active on social technology sites.
There are abundant opportunities for B2C and B2B enterprises to engage with current and prospective customers using social technology.
The ability to produce beneficial results from social technology usage is highly correlated with the ability to create meaningful goals and objectives. Every aspect of social technology usage should be traceable back to an objective which supports a meaningful goal.
Goals should be broad descriptions of abstract general intentions which dovetail with the vision and mission of the company. Specific, Measurable, Attainable, Relevant, and Time orientated. Later you will be creating strategies to support these objectives and tactics.
When your plan is complete, you will be able to connect specific tactics all the way up to the broad goal level. Below are some common examples of goals and objectives for enterprise social technology plans and how these can be tied together: By that share had risen to half of all Americans, and today 69 percent of the public uses some type of social media.
This trend presents opportunities for enterprises to build their brands. Improve brand reputation management by reducing the negative brand mentions and increasing positive brand mentions 3. Increase engagement with company brand 4. Increase reach of thought leadership content Goal: Increase market share The HubSpot report indicates customers are far more likely to buy from a company with a social media presence that is relevant, engaging and helpful.
Increase prospects and leads 3. Increase sales reviews 4. Energize existing client base and improve the lifetime value of clients Goal: Improve business intelligence Social media conversations are not monologues.
Businesses can gather key insights through Social Listening to uncover and identify conversations that include their brand, company or industry.
Improve knowledge of competitors 3. Improve knowledge of industry, technology and management trends Goal: Reduce costs of doing business and enhance productivity Firms have enlisted social technology to deliver more effective customer service experiences, manage human resources and perhaps reduce advertising costs.
Improve internal communications 3. Improve company morale 4. Improve return on marketing investment Effective goals and objectives are typically created by a team with input from company stakeholders responsible for the mission and vision of the company. Objectives should be attainable but challenging.
Accountability for the desired results should lie with certain individuals or groups. This is especially important in ensuring objectives will be both meaningful and attainable. Learn more about this process in the next part of the Enterprise Social Technology Series: Strategic and Tactical Planning.
Is that too much to ask?Bristol Zoo Gardens' vision is to create a sustainable future for wildlife & people through our conservation and education work.
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Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customised experience. At Bristol-Myers Squibb, sustainability means conducting our business to help patients prevail over serious diseases in a manner that contributes to economic growth, social responsibility and a healthy environment now and in the future.
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