Less By Robert Lane Why do some color combinations work so well in your presentations, and why do other color combinations make your presentations difficult to watch?
Understand the significance of colors and where to use them for maximum effectiveness. What is the purpose of colors in PowerPoint slides? Colors serve a far more critical function in a business presentation than making the slides look attractive.
They help you highlight a critical point, make your slide deck look consistent, convey emotions and make your message memorable. Watch the video below to know more. Also… To learn the tricks we use to make our presentations more creative, and download 3 bonuses you can use right away, click here… The meaning behind different colors Choosing the right colors for your presentations can help you enhance the effectiveness of your message.
Here are some common colors used in presentations, their significance and where to use them for maximum impact. Using the Color Red: Take a look at the following PowerPoint title templates: Can you feel the emotions the colors in the background convey?
Do you feel a sense of energy and vigor conveyed by Red? Red is a color for excitement. It infuses energy in you and inspires you to take action.
When to use red colors in PowerPoint Backgrounds? Use Red when you need your audience to take action. The action could be signing on the dotted line in your sales presentations or pushing harder to meet the deadlines in your project presentations.
Use Red to drive results. Just a word of caution: Red also signifies danger.
So, use the color in moderation. This is especially true when you use the color in your finance presentations. Using the Color Blue: Take a look at the following Blue Colored Title Templates: The images used in this PowerPoint template add to the effect.
That is because Blue signifies professionalism probably the reason why most business presentations use a blue theme. When to use Blue colors?
Use Blue as a base color when you want to inspire trust and credibility in your audience. Blue colors in PowerPoint Titles are a great option for finance presentations and investor presentations. What emotions do you feel when you see the colors used in the following title templates?
Did you feel a sense of warmth and happiness? That is the impact of Orange.
It evokes the emotions of a bright and sunny day. There is a lot of positive energy and joy generated by the color. When to use Orange colors in PowerPoint?Use these three steps to choose the right colors for your next presentation and maximze its impact on your audience.
About the Author: Mike Parkinson is an internationally recognized visual communication expert and multi-published author. Use your presentation program's pre-set color schemes if you’re not sure what color combinations work well together.
Search the web for presentations you like and think work well.
Try to incorporate some of the colors that are used together. You can’t miss with blues and greens, the colors which have the most wide-ranging appeal. This year’s hot color may be radiant orchid, but does that mean it would look great in your sales presentation?
Probably not, but you should know what colors are most effective to use in sales presentations—especially if you’re trying to make a good impression on a new client.
Lastly, the tertiary colors are created when you combine a primary color with a secondary color, resulting in one of the six following colors: red-orange, red-violet, blue .
Triadic: three colors equally spaced around the color wheel, with small variations in shade of two colors. This is a color scheme for advanced color users. When done right, it can guide where people look, creating balanced and visually compelling presentations, but it’s also really easy to mess up.
The choice of colors for presentation slides is one of the important decisions that must be made at the start of the process of developing your slides. Most organizations today dictate a template with corporate colors that must be used for all presentations outside the organization as part of a branding initiative.