The year marks a forceful departure from past findings, as the risks about which the Report has been warning over the past decade are starting to manifest themselves in new, sometimes unexpected ways and harm people, institutions and economies. Geopolitical concerns remain prominent in the minds of respondents to the Global Risks Perception Survey for the second year in a row. The Report therefore delves into the international security landscape and explores what drives this evolution and, in particular, how it could be affected by the Fourth Industrial Revolution and climate change. The three scenarios for possible futures developed in this context inform new ways of building resilience to security threats through public-private collaboration.
Conversation, Amplification, Applause, Economic Value I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule.
I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend.
Please see update 2 below, you can now easily measure what's recommended in this post. Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel — we are doing TV on Twitter breaks my heart. The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in "social media tools" is profoundly sub optimal I'm being polite.
We have IT-minded people engaging in massive data puking one report with 30 metrics anyone? I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.
Use data to incentivise our companies to do the right thing by measuring what matters, what makes this channel so unique.
So what actually matters in Social Media? Not the ridiculous Followers to Following ratio. Not the… well there are so many horrible ones to choose from. Did you grab attention?
Did you deliver delight? Did you cause people to want to share? Did you initiate a discussion?
Did you cause people to take an action? Did your participation deliver economic value? The " so what? Oh, I totally forgot to say this….
If you don't fall into those two categories then this social media measurement framework might not apply to you. I'm proposing four distinct social media metrics we should measure, and this is so cool independent of the social channel you participate in.
When I say most brands do TV on social media what I mean is that we do the same uninformed shouting and pimping on social media that we do on TV. We know little about who is on the other end of the TV set and the medium places limits to what we can do.
So to make our marketing more efficient we shout more loudly, more frequently! We don't have to do that. We can measure if what we are saying connects to them in near real time!
And unlike all others, this channel has the word social in it! Social as in talk and listen and discuss.Political. The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways.
Political factors can create advantages and opportunities for organisations. The Global Risks Perception Survey. Almost experts and decision-makers in the World Economic Forum’s multistakeholder communities responded to this year’s Global Risks Perception Survey.
View Essay - media summary analysis economic environment from BUSS at University of Sydney. Article McLannahan, B. , Shiseido hit by Japan .
Access the latest politics analysis and economic growth summary through for India from The Economist Intelligence Unit. The first is PEST or PESTEL analysis, which looks at the political, economic, social and technological factors affecting a business; sometimes environmental and legal are .
Transportation projects can have various impacts on a a community’s economic development objectives, such as productivity, employment, business activity, property values, investment and tax revenues (in this case "community" can range in scale from individual households to cities, regions, nations or .