By Devon Willis Headlines summarize news content with a few well-chosen words. Different types of headlines are used in journalism; the specific type used is based on the structure of the news story.
The importance of headlines cannot be understated.
For many editors, can seem like added burdens; the stories are what really count. Headlines are far too often written last often quickly and under deadline pressure.
The reader unfolds the newspaper and sees what first? The photos, the headlines.
These are the first reader entry points. Busy people which includes all of your readers scan the newspaper, surveying photos, headlines and cutlines to decide if they want to commit more time to reading the stories that interest them.
The photos, cutlines and headlines are thus important decision-making points. In fact, they may be more important than any paragraph in a normal story. Probably more news consumers see the headlines and cutlines on Page One than read the first graph of even the lead story.
Editors should dedicate plenty of time to this important task. Headlines must be accurate: When readers see errors, they assume a similar rate of error will continue. They must decide whether it is worth their time to read a story that may start with a 20 percent error rate in the headline e.
Four imperatives for writing headlines: Never allow cute, creative headlines to blind you to the need for accuracy. Be alert to headlines that have unintended meanings. Current trend in headline writing. The subhead then explains the news accurately III.
Understand the news peg or feature angle. Use the Key Word system: Select words that reflect the central theme of the article. Highlight intrigue, contrast or conflict within central theme, using key words. Avoid lazy headline writing.
Seek the input of others: How can the headline be misread? Listen to the lone ranger: When it comes down to Cute vs. Truth, make sure you choose the right one. Taste-Attractiveness-Clarity-Truth Ask these questions of each headline: Is it in good taste?
Anything offensive in any way? Can anything be taken a wrong way? How can it be improved without sacrificing accuracy? Does it communicate clearly, quickly?News writing is the basic news reporting you’ll find in print.
News writing explains the who, what, when, where and why of noteworthy items. News writing explains the who, what, when, where and why of noteworthy items.
Reporting and Writing Basics. Clear Results. Longer form pieces carrying the headline tag SPECIAL REPORT may run to magazine length of up to about 2, words or more. sources either say something or they do not. Innuendo is rarely acceptable in news reporting.
You should never guess at what a source means. To write in a news story that. Probably more news consumers see the headlines and cutlines on Page One than read the first graph of even the lead story.
Good photography and writing good cutlines are vital ¾ but this lesson focuses on the page editor’s role in providing information the reader needs to decide whether to read on: writing good headlines. We would like to show you a description here but the site won’t allow us.
These types of headlines make a specific promise, and the reader knows what to expect going into the content. This is likely why these types of headlines are preferred. On top of that, the survey also had participants rank the clarity of different types of headlines.
21 Types Of News In the fIrst several chapters, we saw media systems in flux. Fewer newspaper journalists but more websites, more hours of local TV news but fewer reporters, more “news/talk” radio but less local news radio, national cable.